BALL905 Youth Foundation

Recognition

Ontario Basketball affiliated17 active teamsAdministrative Lead

Deliverables

Organizational strategyBrand identityWebsite buildOBA affiliationPermit acquisitionFundraisingJersey designSocial media assets

The brief

BALL905 Youth Foundation was a registered nonprofit — but that was all it was. No programs. No teams. No website, no brand, no operational structure. What it had was a clear mission: give youth in the 905 access to competitive basketball and the development that comes with it.

In my role as Administrative Lead, I helped take it from a registered name to a fully functioning, Ontario Basketball-affiliated organization with 17 active teams — building the brand, the systems, and the infrastructure from the ground up.

What I built

Ontario Basketball affiliation — business case

Wrote and designed the formal business case required for provincial affiliation — mission, organizational structure, program overview, and supporting documentation.

Rep program structure + organizational strategy

Developed the rep program from scratch alongside the coaches — team structure, tryout process, age divisions, and the operational framework that made scaling from 1 to 17 teams possible.

Brand identity + visual design

Built the full visual identity for BALL905 — logo, colors, typography, jerseys, social media assets, and event materials that gave the program a professional look from day one.

Website design + build

Designed and built the BALL905 website — a home for the organization that communicated the mission and gave families the information they needed to get involved.

The thinking

Building a nonprofit organization is as much a brand and strategy problem as it is an operational one. BALL905 needed to earn trust from families, from Ontario Basketball, from the community — before it had a track record to point to.

The Ontario Basketball affiliation was the clearest example of that. Getting approved required presenting BALL905 as a credible, well-organized program with a clear vision. What I am most proud of is that an organization that existed only on paper now has 17 teams of young athletes competing and developing.

The outcome

Grew from a single team at launch to 17 active teams — a fully operational competitive youth basketball organization.

Successfully affiliated with Ontario Basketball — the formal recognition that opened doors to provincial competitive play.

Permits secured, facilities locked in, and fundraising and sponsorships in place to sustain the program.

A complete brand identity, website, and organizational voice built to earn trust from the very first impression.

Building BALL905 Youth Foundation from a registered name to 17 active teams