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Kyle Parayko was an elite-level coach with a growing social presence, real coaching credentials, and zero digital infrastructure to show for it. No online store. No email list. No brand. We built all of it from scratch.
Kyle was earning through in-person training but entirely dependent on his physical presence. The vision was bigger: build a digital brand that could sell training programs online, attract content partnerships, and elevate his profile enough that the in-person side grew too.
A creator-led business has to feel like a genuine extension of the person. Everything we built for KP Elite was designed to translate Kyle's real-world credibility into a digital presence that could open doors he was not able to knock on before.
Landing a paid deal with Under Armour Canada or NFL Canada does not happen by accident. It happens because the brand looks the part and the content is produced at the right level. But the result I am most proud of is that as the digital brand grew, so did the calibre of in-person clients — Serge Ibaka, Andrew Nicholson — pro athletes who found a coach they trusted because the brand communicated exactly what he is capable of.
Testimonial coming soon — reaching out this week.
A fully operational digital business built from zero — Shopify store live, digital products selling, systems running.
Paid brand collaborations with Under Armour Canada, NFL Canada, Curry Brand, Foot Locker, Way of Wade, and Mary Brown's × Toronto Blue Jays.
Pro athlete clients including Serge Ibaka and Andrew Nicholson — a direct result of the elevated brand presence.
A growing email list and ManyChat pipeline generating leads from Instagram on autopilot.